HubSpot VP to speak at Fractional Summit USA

Leading luxury fractional ownership brand and fractional conference organiser, Fractional Life is delighted to announce that Mark Roberge, VP Sales of leading internet marketing software provider HubSpot Inc. is to address the inaugural Fractional Summit USA conference, to be held at the prestigious InterContinental Hotel, Miami, August 31st – September 1st 2010.

Mark will provide attendees with insight into the changing nature of business shopping and will offer actionable steps businesses can use to take advantage of modern, inbound marketing techniques, optimise their websites to get found by more prospects and convert higher percentages of these prospects into paying customers.

Topics to be discussed will include:
• The changing nature of marketing and how to react
• The differences between outbound marketing programmes and inbound marketing techniques
• How search engine optimisation, leveraging blogs and the blogosphere and engaging in online social media can enhance marketing efforts and attract more customers
• Real life case studies demonstrating how inbound marketing tools attract more website visitors and turn them into potential customers
• How to measure inbound marketing

Devised to attract the most incisive and dynamic minds in both fractional and traditional Real Estate, Fractional Summit’s conference theme, ‘New World, Global Landscape’ will stimulate delegate knowhow, whilst sharing fresh insights on new market dynamics. Fractional Summit USA promises to bring a fresh, innovative approach to fractional Real Estate conferencing with a host of fractional industry-renowned speakers and expert panellists together with cutting edge speakers from an array of sectors indirectly associated with the fractional industry.

“Fractional real estate now operates in a completely new market paradigm and refreshingly many ‘old rules’ no longer apply. We’re honoured to have the support of HubSpot Inc. for our US fractional conference launch – an event which I know our delegates, speakers, panellists and sponsors will be truly proud of,” said Piers Brown, Fractional Life’s founder”.

Mark Roberge, HubSpot’s VP of Sales said: “We are proud to be speaking at Fractional Summit USA .The Company has in excess of 2,700 users who have truly transformed their businesses, particularly in the way they market their products and services, by first identifying, then effectively leveraging their target internet audience.”

Fractional Summit USA will deliver the very latest market information from knowledgeable delegates, renowned speakers, group panels and presentations from worldwide experts. This dynamic two day conference offers a perfect opportunity for delegates and providers to network together, to learn and exchange information and ideas.

Fractional Summit USA builds on the success of Fractional Summit Europe and Fractional Expo events which have quickly become the region’s annual premier B2B fractional conferences and fractional lifestyle consumer shows.

For Press, Speaker and Sponsorship enquiries please contact Piers Brown in the first instance, piers@fractionallife.com +44 (0)20 8340 7989
ENDS
Notes To Editors:
About Fractional Life
From a fractional jet to fractional real estate, Fractional Life is the number one consumer lifestyle brand dedicated to growing the fractional ownership marketplace.
The company has three divisions: